The 100-calendar year-aged legendary sportswear retailer Eddie Bauer reported it is launching a new equipment and clothing rental system as a way to give prospects the assurance and machines they require to embrace the growing development towards outdoor activities.
In saying the “Hire Your Adventure” software on Wednesday (July 14), the Bellevue, Washington-primarily based retailer explained enabling shoppers to hire goods was aimed at doing away with limitations, minimizing pressure and growing accessibility.
By its committed rental landing webpage, would-be adventurers can choose and opt for their personal basket of items and then have it sent anyplace in the contiguous U.S. by FedEx, with a no cost return delivery label integrated to simply near out the transaction.
“Through our 1st rental system, we hope to arrive at even much more individuals, featuring them the gear, apparel, and means they have to have to get outside the house — no matter if it’s a hike in their regional point out park or a backpacking excursion they’ve been scheduling all calendar year,” explained Eddie Bauer CEO Damien Huang.
Whether it is a main the moment-a-calendar year outing or just an endeavor to experience a thing now, the enterprise mentioned its rental method was a way for shoppers to test products in advance of committing to a large purchase. The rental system is divided into 3 types, including equipment, and men’s and women’s attire, and incorporates an array of things ranging from rainwear, insulated parkas, ski jackets, boots, tents, sleeping bags, working day packs and extra.
The New Bauer
The rental program start is productive immediately and is previously up and working as of July 14. That reported, the new initiative arrives just two months just after the retailer and its immediate-to-shopper digital company ended up obtained by SPARC Group, the joint undertaking in between mall operator Simon Residence and Reliable Brand names Team (ABG) that now owns a portfolio of a half dozen retail models which includes Aéropostale, Brooks Brothers, For good 21, Fortunate Brand and Nautica.
In saying its acquisition of Eddie Bauer in Might, ABG CEO Jamie Salter said the brand’s record of “unparalleled authority in the outside space” was in line with latest variations in shopper leisure action and taste.
“The world wide outside current market chance has grown exponentially more than the last 12 months and we are prepared to hit the ground working and guide this manufacturer into new frontiers in partnership with SPARC,” Salter reported.
Though ABG also has individual models in its steady, this sort of as the estates of Elvis Pressley and Marilyn Monroe, its stake in the multi-branded retail venture accounts for practically 90 percent of its income, the business reported earlier this thirty day period in filings associated to ABG’s impending original public offering (IPO).
The Rental Pattern
As considerably as Eddie Bauer’s new initiative appears to be a logical and timely extension of its core business enterprise, it is not on your own in the tenting and gear rental segment. Not only will Eddie Bauer experience stiff current competitors for rentals from rival stores these as REI, but it will have to contend with a host of digitally-native equipment-leasing corporations that have developed-up faithful followings for several years, like Get there Outdoor, Xscape Pod and Outdoors Geek.
For its part, Eddie Bauer is touting its century-prolonged pedigree of outfitting experience-seekers and facilitating expeditions during the world, and sees the extension into rentals the up coming iteration of its commitment to inspire persons to be adventurous by creating the outdoors more inclusive and accessible.