Former Amazon Prime Video exec launches video commerce app

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Dive Quick:

  • Carving out current market share in video clip commerce, former Vice President of U.S. Prime Video Alex Perez-Tenessa and entrepreneur David Olmos have launched Trendio, a video purchasing app that lets buyers check out personalised shoppable content material, according to a Thursday push release shared with Retail Dive. The business has also tapped previous Amazon Live staff Julie Novak and previous Glossier govt Leah Grubb to form the app.
  • The system allows customers interact with creators by way of their live and pre-recorded movies, pin their favourite solutions to dashboards and invest in goods from models within the application, in accordance to the push release.
  • The organization gained an undisclosed sum in seed funding from undertaking money firm Madrona, an early investor in Amazon. Previous Zulily CEO Jeff Yurcisin, founder of Amazon Reside Munira Rahemtulla and previous QVC board member Michael Zeisser all sit on the startup’s advisory board.

Dive Perception:

Among the manufacturers accessible on the platform are Benefit, Philosophy, Ursa Key, Nudestix and Avene. Trendio mentioned it has applied “stringent requirements” for its model partners and content creators on the platform. It chooses its creators based on their expertise, dependability and relatability so that customers can have confidence in the information they share. 

Searching ahead to 2023, the firm said it is enhancing its synthetic intelligence capabilities to vehicle-edit movies for shoppers’ tastes, which it hopes will boost conversion premiums. Citing the success of video clip commerce in China, Trendio aims to capitalize on the U.S. industry. 

“We’re reinventing browsing entertainment for a new technology,” Perez-Tenessa explained in a assertion. “We released Trendio mainly because conventional e-commerce was not performing for prospects who wanted to learn new splendor makes and merchandise in a way that felt personal and that they could trust. Our technology roadmap not only improves the searching journey, it reinvents how people knowledge video clip entirely – we are making the initially-at any time customized video clip encounter.”

Trendio faces stiff levels of competition for the best movie commerce app. In November 2021, Wayfair released its video commerce application, Wayfair On Air, on iOS. The app showcases residence decor solutions in a day-to-day section titled The Wayfair Rundown.  

Before this year, Want introduced Desire Clips, its shoppable video characteristic that will allow shoppers to study about products and solutions in 5-to-30-second movies. Klarna and Amazon later on produced equivalent shoppable movie elements.