How to Wear a Designer Wedding Dress and Save Money

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Let’s face it: Getting married can be super expensive. I’ve been through the whole thing, and in my experience, besides the catering bill, the next big expense is the frock. However, wedding dresses don’t have to cost crazy amounts of money now, with plenty of high-street stores offering up a more affordable bridal selection. But what if you’ve got your eye on something designer and just don’t have the budget? One word: rental.

The bridal-rental market is currently booming. Eshita Kabra-Davies, the founder of peer-to-peer rental platform By Rotation, told me that “By Rotation‘s bridal selection grew during lockdown with searches for bridal and wedding wear up by 1200% since March 2020. The number of brides renting from By Rotation is 10 times higher than it was before lockdown, with many now opting for more spontaneous, smaller ceremonies due to travel restrictions and an immediate need for the perfect dress or bag.”

But then, since last month, the app saw an even bigger increase in the wedding dress selection. Shrimps Antonia bags and headbands are popular for accessories, Molly Whitehall’s gown and tiara are also seeing a lot of views, and so are bags from sustainable brand Roop.

This is not only a great way to rent a designer dress but also a great way to help others get more use out of a dress that will, realistically, only be worn once for one day.

Keep scrolling to see examples of the gowns brides have rented and rented out on By Rotation. Then, keep going to see the wedding dresses to rent for your big day.

By Rotation

Self-Portrait Pleated Crochet maxi dress (£47)

Ghost Laurel Wedding Dress (£70)

Tadashi Shoji Lace Wedding Dress and Cape (£420)

Cecilie Bahnsen Anna Karin Tiered Cloqué Maxi Dress in White (£126)

Rejina Pyo Poplin Dress (£84)

Shrimps Hermione Gold Gingham Dress (£42)


Anouki Puff Sleeve Puritan Collar White Dress (£35)

Rotate Birger Christensen Kaya Dress in White (£39)

Rotate Birger Christensen Long Alma Dress in White (£35)

Yasmina Q Chloe Dress in White (£25)

The Line by K Marfa Ivory Tie Belt Satin Midi Dress (£25)

The Line by K Kaito Off-White Crinkle Linen Midi Dress (£25)

Baum und Pferdgarten Alula Cream Midi Dress (£15)

Ghospell White Belted Midi Dress (£15)


Made With Love Joey (Pebble) (£342)

Galvan Ravello Bridal Dress (£235)

Simone Rocha Sleeveless Jewel Neck Cloque (£157)

Self-Portrait Grosgrain-Trimmed Guipure Lace (£144)

Charlie Brear Inya (£121)

Phaedo Ruffle Hem Midi Dress (£113)

Clover London Primrose Dress (£105)

Cecilie Bahnsen Maren Tiered-Skirt Cotton Midi (£97)

Halston Heritage Cream Chiffon Panelled Dress (£108)

Aje Prima Midi Dress (£64)

Next up, the biggest autumn 2021 fashion trends to know.

This article originally appeared on Who What Wear

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