The Recorder – ‘I’ve bought so many plans’: New Greenfield resident opens Alchemy of Avalon tea store, apothecary

GREENFIELD — Suzanne O’Gara’s enjoy for tea and herbs grew out of her profession as a theater and opera singer in New York Metropolis.

“When I was a singer, tea was … often a lifeline, if I was sensation sick or experienced a sore throat or whatever. And I started off obtaining into herbs that could enable me with that in a pinch,” she reported. “That’s how I arrived into it.”

O’Gara then started functioning at a few of tea retailers in New York. Her route to opening Alchemy of Avalon, a tea shop and apothecary at 10 Miles St. in Greenfield, took her via Arizona — the place she grew to become a certified herbalist at the Southwest Institute of Therapeutic Arts in Tempe — soon after she retired from singing. O’Gara held a delicate opening on Aug. 10 and sells teapots, tea infusers, herbal salves and tinctures, and essential oil mists in addition to at the very least 30 kinds of incredibly hot and iced tea.

“I’ve obtained so numerous ideas,” she reported of Alchemy of Avalon, incorporating that she hopes to before long present courses in herbalism as effectively as tea events, guide signings, workshops and musical performances. O’Gara is also a former tunes trainer and nonetheless performs as a experienced tummy dancer.

“It’s variety of a way for me to have all of all those factors beneath a person roof,” she explained of her designs.

O’Gara and her household moved to Greenfield for multiple reasons in Might 2020. Her partner, a chef, got a good task and O’Gara imagined Franklin County would be not only a excellent area for a tea shop, but also for her two little ones to go to faculty. Furthermore, O’Gara and her husband obtained married in Salem and she has fond reminiscences of browsing an aunt and uncle in Deerfield years back. She said Greenfield is a reasonably limited driving length from both of those eastern Massachusetts and her loved ones in New York.

Concerning her option in business names, O’Gara stated alchemy is the medieval predecessor of chemistry, and Avalon is the famous island wherever King Arthur is claimed to be buried.

“People undoubtedly appear to definitely like the plan. I’ve experienced a large amount of constructive feedback,” she mentioned, adding that she has practiced Avalonian witchcraft due to the fact around 2003. “That’s my preferred part of performing this, is building new potions, new recipes.”

The roughly 1,100-sq.-foot shop is the former web page of The Fanatic, a smoke and vape store. O’Gara claimed she was searching to rent a place and was quickly entranced by the locale and its appear.

“Plus, I’m in enjoy with uncovered brick,” she stated about the store’s inside.

The store is also working in partnership with Rise Higher than on Key Road by promoting some of the bakery’s pastries.

Alchemy of Avalon is open Tuesday by way of Saturday from 11 a.m. to 6 p.m. Extra facts is obtainable at or by emailing O’Gara at The business also has profiles on Facebook and Instagram.

Get to Domenic Poli at: or 413-772-0261, ext. 262.